National Theatre Wales: Beyond the Individual
Being small works to their advantage - of the 17 staff all but one commutes by foot, train or public transport, and they do not have a theatre to maintain, heat and cool. Their mission is to expand theatre into non-conventional spaces, such as woodland and on mountains – spaces where people would not usually expect to see theatre take place.
Their inspirational approach is centered on a desire to challenge the established view of the theatre community from “an individualistic mindset to a co-operative one" – as David Evans, Head of Production, puts it – particularly with regard to environmentally sustainability.
NTW work with a range of artist directors and designers who inevitably have their own approach to environmental sustainability. David explains that the challenge lies in balancing their own ethics and beliefs alongside others within the community. He argues that the “best that we can do is to create an atmosphere in which concern for the environment is pervasive".
In his compelling case-study, David discusses the challenges which lie in trying to make NTW more sustainable in practice and outlook. This includes the environmental impacts of hosting theatre in rural locations such as woodland (with its lack of infrastructure). However, he also embraces the opportunities which come with this approach, such as sharing equipment, ideas, visions, knowledge and facilities with like-minded people who hold a similar environmental ethos.
Evans uses a unique approach to analysing decisions, which can be employed in any business context. Called the 'Green Prism', it's particularly useful in a production context.
Evans' case study explores NTW's journey to date in becoming more environmentally conscious, using questions like 'Is this a good idea?' and 'What are the environmental consequences?' as the starting point for decision-making and action.Login/sign up to add to your Bookmarks