mac birmingham Celebrates Three Stars Through Creative Green

Well done to mac birmingham awarded three stars under the Creative Green assessment process for their deep commitment to environmental sustainability.

Through connecting artists and audiences, mac birmingham’s mission is to make art an important part of people’s lives. The popular Midlands based arts complex hosts theatre, dance, music and comedy performances, delivers a programme of workshops and houses it's own independent cinema. 

How They Did It


mac birmingham’s mission is being achieved through a wide programme of things to see and do from cinema, theatre, exhibitions, courses and markets. Integral to this mission is demonstrating by doing how it is possible to have a minimal environmental impact.

“We are thrilled to celebrate mac birmingham receiving 3-stars under our Creative Green scheme for their deep commitment to environmental sustainability. We look forward to supporting their continuing efforts to minimise their carbon footprint and we look forward to seeing how they further catalyse others in their local community.”

– Catherine Bottrill, Julie's Bicycle

mac birmingham excels in encouraging conversation and action on environmental issues. Their dedicated Green Working Group is always on the look out for creative ways to engage their staff and local community. This summer they held Eco Fest – opening their doors for people to learn about what they are doing to make the building more environmentally sustainable from generating their own electricity with solar panels on the roof to working with local partners to promote cycling. They host a regular farmers market and craft events for school pupils in partnership with local organisations such as the Wildlife Trust. This year Birmingham Cycle Revolution awarded them for their work promoting cycling to work.


mac Birmingham’s commitment to sustainability is reinforced by a comprehensive understanding of their own environmental impacts. Energy use, water use and waste production is monitored and assessed on a weekly basis so they can identify further opportunities to reduce impacts. The are using energy data collected on different parts of the building to diagnose energy saving opportunities. The data on their impacts is being fed through to their environmental action plan so they can prioritise what to do and ensure actions taken are working.


Measures to reduce the direct environmental impact of mac birmingham have proved successful. The installation of LED lights and solar panels to generate electricity as well as better heating control reduced energy-related carbon emissions by 8% per visitor in 2015. They are seeking to achieve further carbon reductions by installing more LED lighting throughout the building as well as electricity voltage optimisation. 

“Doing Creative Green with Julie’s Bicycle has given us a focal point to keep the momentum and to strive to do more. We want environmental action to be something everyone is involved in, not just a few as it requires all our effort. Creative Green has helped us see there is a lot we are doing and we should share what we are doing, which gave us the idea to hold Eco Fest this summer.”

– Lizzie Moran, Head of Technical Resources, mac birmingham
Sustaining Creativity