The Show Must Go On Report launched at the UK Festival Conference

Powerful Thinking launched The Show Must Go On, a comprehensive 48 page environmental impact report and call to action, at the UK Festival Conference on 26th November 2015 at London’s Roundhouse.

Image: 'The Show Must Go On' is launched by the festival industry at the Festival Awards and Conference 2015 on 26 November 2015 at the Roundhouse in London, UK . Photo: Graham Brown, Plaster Creative Communications.


The report defines the current impact of the UK festival sector based on Julie's Bicycle benchmarks, discusses where there is potential for reduction and presents a concise overview and proposed roadmap for reduced carbon impact at festivals in-line with UK targets as defined in the Climate Change Act 2008. The report aims to inspire the festival industry sector to lead by example in achieving impact reduction targets and calls for festivals to pledge their commitment to achieve a 50% reduction in green house gas emissions by 2025.

To download the report and find out more about taking the Festival Vision: 2025 pledge:

“The Show Must Go On report offers clear evidence and direction for meaningful action on climate change. This issue is bigger than any one of us can tackle alone, and we look forward to sharing this journey to become a pioneering industry through our environmental practices.”

– Melvin Benn, Festival Republic

Chiara from Julie's Bicycle also chaired the "Sustainable Strategies: Making Green Fields Greener" panel at the Festival Awards and Conference at the Roundhouse on 26th November, with panelists Hamish Skermer (Natural Events), Jacqui Reeves (FareShare SW), Liz Warwick (Cambridge Folk Festival), and Chris Johnson (Shambala Festival, Powerful Thinking, and Julie's Bicycle Associate for Festivals and Events).

About Powerful Thinking

Powerful Thinking is a think-do tank that brings together festivals, suppliers and environmental organisations to explore new ways of working which reduce costs and carbon through increased efficiency and alternative technologies, and share findings to promote a lower carbon industry. It was inspired by Shambala Festival and Julie's Bicycle, and founded by a consortium including Bestival, Festival Republic, A Greener Festival, the Association of Independent Festivals (AIF), Kambe Events and Firefly Solar. These organisations provided both the start-up funds and impetus to drive this initiative forward on behalf the wider festival industry. Julie's Bicycle further support the group by providing the secretariat and support in-kind.

More recently the Association of Festival Organisers (AFO), the Production Services Association (PSA) and the Nationwide [mobile] Caterers Association (NCASS) have joined the steering group. We also work with research partners; The Institute of Energy and Sustainable Development (IESD) at De Montfort University, and the Environmental Change Institute (ECI) at Oxford University.

Sustaining Creativity