Practical Guide: Communicating Sustainability

A guide designed to support communications professionals and ‘green’ champions to communicate environmental activities and achievements effectively to a diverse range of stakeholders.

This guide will help communications professionals learn how to build a stronger brand by communicating their organisation's sustainability activities. It will help sustainability champions learn how to better engage your communications colleagues on taking action. It will give you the structure, insights and principles needed to develop external sustainability communications for your own unique situation.

We would like to thank David Willans for writing this guide. David Willans is a sustainability communicator. He spent nine years with Futerra, growing the business from a team of eight to a multinational business with offices in three countries and is now Director of Ogilvyearth, where he advises global brands. Alongside this he works with SMEs helping them define use their values to grow their businesses in happier, healthier and more effective ways.

  • 18 pages
  • 341KB
  • Language: English
  • Published: 2015

This material was first published in 2015 and the rights in the material are owned by or licensed to Julie’s Bicycle. You may download and share this material free of charge for non-commercial purposes only. Although steps have been taken to ensure the accuracy of these resources, Julie’s Bicycle cannot accept responsibility or be held liable to any person for any loss or damage arising out of or in connection with this information being inaccurate, incomplete or misleading. This material may not be used for commercial purposes or to endorse or suggest Julie’s Bicycle’s endorsement of a product or service. If you wish to use this material for any commercial purpose or to reproduce, republish or otherwise use these materials you must request permission from Julie’s Bicycle. If you believe that any information is incorrect or if you would like more information please contact Julie’s Bicycle:


Sustaining Creativity